How a Personal Brand Plan Benefits Your Business Brand
You don’t get a second chance to make a first impression.
Truer words were never spoken, and they apply to both you and your business.
If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, they’re going to walk right out, and likely never come back. They might even tell a few friends.
But if they have the time of their life on their first visit to your store, you’ve got a loyal customer for life. And again, they might even tell a few friends.
But what about if you’re someone who works with clients? Someone who hopes to be a leader, a speaker, an author, an entertainer, a consultant?
Perhaps you’ve done the hard work of building your business brand, with a logo and professional website to match.
But your business brand is only half the battle. Because if you want to stand out and reach your ideal clients, then you need to spend just as much effort on understanding, developing and maintaining your personal brand.
While personal branding is critical for all business people of all genders, the reality is that women are so often conditioned to be meek and mild. So while anyone can benefit from the tips I’m about to share, I highly recommend that women, in particular, listen up (so they can get the confidence to speak up and stand out!).
Why You Need a Personal Branding Strategy
Women often ask me, ‘how does a personal brand contribute to my business?’
Branding takes work and effort, and business leaders are tuned in to ROI. So they often want to know how a personal brand can benefit their business, before putting in all the effort.
In short, your personal brand is a representation of your business, and people will judge you accordingly.
The reality is that people do judge a book by its cover.
So creating a brand is like the cover for your business. You want that cover to not only stand out, but also to be a true reflection of who you are, and what your business is all about.
And whether intuitively or directly, most people believe that how you do one thing is how you do everything. If your personal brand is haphazard, lazy or nonexistent, that will reflect on your business whether you want it to or not.
On the other hand, when you align your personal brand with your business brand, you’re much more likely to not only connect with the right people but also turn them into raving fans.